Everyone knows that tobacco products are addictive, this should be no surprise by now. Once someone starts using, they’re almost guaranteed to be hooked, but with everyone aware of the effects of tobacco use it has to make you wonder: why do people even start in the first place?

Tobacco companies have always been amazingly good at dressing up their product. Whether it’s made to seem sexy, dangerous or fun, big tobacco continuously and successfully markets a deadly product to a public that knows better but just can’t say no to slick advertising.

Until now.

Big tobacco has already been banned from TV ads, so they’ve depended heavily on print ads but thanks to the FDA and the CTFK , tobacco ads in magazines will be hard-pressed to come off looking cool. A new law going into effect this month will require tobacco ads in magazines to display a bold warning that takes up a minimum of 20% of the ad space. The bold, unmistakable, black and white warnings will caution would-be smokers about the side effects of tobacco use. Refer to the original article about this new law to check out a sample of one of the new ads – there is no way a reader can miss these warnings.

Surprisingly, big tobacco hasn’t been outwardly vocal in opposition (at least not more than the usual legal recourse) but that doesn’t mean that anyone should let their guard down. We all need to keep in kind that these are the folks who have managed to sell people a harmful product for decades and while this is an impressive blow to their marketing efforts, they will go back to the drawing board.